Data Privacy
Preamble
This privacy policy informs you about the nature, scope, and purpose of our processing of personal data (hereinafter referred to as “data”). It applies to all personal data processing operations carried out by us, both in the context of the provision of our services and in particular on our websites, mobile applications, and external online presences such as our social media profiles (collectively referred to as the “online offering”).
The terms used are gender-neutral.
Last updated: August 3, 2025
Inhaltsübersicht
Person responsible
Jasmin Bomm
Kamillenweg 6
50259 Pulheim
Deutschland
E-Mail: jasmin.bomm@outlook.de
Overview of Processing Activities
The following overview summarises the types of data processed and the purposes for which they are processed, and refers to the data subjects.
Types of data processed
Inventory data.
Contact details.
Content data.
Usage data.
Meta, communication and process data.
Log data.
Categories of data subjects
Communication partner.
Users.
Purposes of processing
Communication.
Safety measures.
Organisational and administrative procedures.
Feedback.
Provision of our online offering and user-friendliness.
IT infrastructure.
Applicable Legal Bases
Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are applicable in individual cases, we will inform you of these in the privacy policy.
Consent (Art. 6(1)(a) GDPR) – The data subject has given consent to the processing of their personal data for one or more specific purposes.
Contract performance and pre-contractual enquiries (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legitimate interests (Art. 6(1)(f) GDPR) – processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains, in particular, special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transfer, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may also apply.
Security Measures
In accordance with legal requirements, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs, the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the threat to the rights and freedoms of natural persons.
These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, transfer, availability and separation. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted and responses are made to data breaches. Furthermore, we take the protection of personal data into account during the development and selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.
Securing online connections with TLS/SSL encryption technology (HTTPS): We use TLS/SSL encryption technology to protect user data transmitted via our online services from unauthorised access. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorised access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.
Transmission of Personal Data
As part of our processing of personal data, it may happen that this data is transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data to protect your data.
International Data Transfers
Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to other persons, bodies or companies (which can be identified by the postal address of the respective provider or if the data protection declaration expressly refers to the transfer of data to third countries), this is always done in accordance with the legal requirements.
For data transfers to the United States, we primarily rely on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission on 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations to protect your data.
This double safeguard ensures comprehensive protection for your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes arise within the framework of the DPF, the standard contractual clauses serve as a reliable fallback option. This ensures that your data remains adequately protected even in the event of political or legal changes.
We will inform you whether individual service providers are DPF-certified and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the US Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).
Appropriate security measures apply to data transfers to other third countries, in particular standard contractual clauses, explicit consent or transfers required by law. Information on transfers to third countries and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
General Information on Storage and Deletion
We delete personal data that we process in accordance with legal requirements as soon as the underlying consent is revoked or there is no further legal basis for processing. This applies to cases where the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule apply if legal obligations or special interests require longer storage or archiving of the data.
In particular, data that must be retained for commercial or tax reasons, or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.
Our privacy policy contains additional information on the storage and deletion of data that applies specifically to certain processing operations.
If there are several specifications regarding the retention period or deletion deadlines for a date, the longest period shall always apply. Data that is no longer required for its original purpose but is retained due to legal requirements or other reasons will only be processed for reasons that justify its retention.
Storage and deletion of data: The following general periods apply to storage and archiving under German law:
10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets and the work instructions and other organisational documents necessary for their understanding (Section 147 (1) No. 1 in conjunction with (3) AO, Section 14b (1) UStG, Section 257 (1) No. 1 in conjunction with (4) HGB).
8 years – accounting documents, such as invoices and expense receipts (Section 147 (1) No. 4 and 4a in conjunction with Section 147 (3) Sentence 1 AO and Section 257 (1) No. 4 in conjunction with Section 257 (4) HGB).
6 years – Other business documents: commercial or business letters received, copies of commercial or business letters sent, other documents relevant to taxation, e.g. hourly wage slips, operating statements, calculation documents, price labels, but also payroll documents, insofar as they are not already accounting documents, and cash register receipts (Section 147 (1) Nos. 2, 3, 5 in conjunction with (3) AO, Section 257 (1) Nos. 2 and 3 in conjunction with (4) HGB).
3 years – Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related enquiries, based on previous business experience and standard industry practices, will be stored for the duration of the regular statutory limitation period of three years (Sections 195, 199 of the German Civil Code (BGB)).
Start of the period at the end of the year: If a period does not expressly begin on a specific date and lasts at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the date on which the termination or other termination of the legal relationship takes effect.
Rights of Data Subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
Right of revocation for consent: You have the right to revoke your consent at any time.
Right to information: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with legal requirements.
Right to rectification: In accordance with legal requirements, you have the right to request that data concerning you be completed or that inaccurate data concerning you be corrected.
Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased immediately or, alternatively, to request that the processing of the data be restricted in accordance with legal requirements.
Right to data portability: You have the right to receive data relating to you that you have provided to us in a structured, commonly used and machine-readable format in accordance with legal requirements, or to request that it be transferred to another controller.
Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the provisions of the GDPR.
Provision of the Online Offering and Web Hosting
We process user data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.
Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; IT infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.
Storage and deletion: Deletion in accordance with the information in the section ‘General information on data storage and deletion’.
Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, processes and services:
Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity and software that we rent or otherwise obtain from a server provider (also known as a ‘web host’); legal basis: legitimate interests (Art. 6(1)(f) GDPR).
Collection of access data and log files: Access to our online offering is logged in the form of so-called ‘server log files’. Server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to prevent server overload (especially in the case of malicious attacks, known as DDoS attacks), and to ensure server utilisation and stability; legal basis: legitimate interests (Art. 6(1)(f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data that needs to be kept longer for evidence purposes is not deleted until the incident is finally sorted out.
Use of Cookies
The term ‘cookies’ refers to functions that store and read information on users' end devices. Cookies can also be used for various purposes, such as ensuring the functionality, security and convenience of online services and analysing visitor traffic. We use cookies in accordance with legal requirements. Where necessary, we obtain the user's consent in advance. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and retrieval of information is essential in order to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about the scope of cookies and which cookies are used.
Information on legal bases for data protection: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage duration: With regard to storage duration, the following types of cookies are distinguished:
Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their device (e.g. browser or mobile application).
Persistent cookies: Persistent cookies remain stored even after the end device is closed. This allows, for example, the log-in status to be stored and preferred content to be displayed directly when the user revisits a website. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to the processing in accordance with the legal requirements, including through the privacy settings of their browser.
Types of data processed: meta data, communication data and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved).
Persons affected: Users (e.g. website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).
Further information on processing procedures, methods and services:
Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers specified in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and similar technologies that are used to store, read and process information on users' end devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers specified in the consent management procedure. Users also have the option of managing and revoking their consent. The declarations of consent are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. Storage takes place on the server side and/or in a cookie (known as an opt-in cookie) or using comparable technologies in order to be able to assign the consent to a specific user or their device. If no specific information about the providers of consent management services is available, the following general information applies: The consent is stored for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information about the scope of consent (e.g. categories of cookies and/or service providers concerned) and information about the browser, system and end device used; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Contact and Request Management
When contacting us (e.g. by post, contact form, email, telephone or via social media) and within the scope of existing user and business relationships, the details of the persons making the enquiry will be processed to the extent necessary to respond to the contact enquiries and any requested measures.
Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or pictorial messages and posts, as well as information relating to them, such as details of authorship or time of creation); Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time stamps, identification numbers, persons involved).
Persons affected: Communication partners.
Purposes of processing: Communication; organisational and administrative procedures; feedback (e.g. collecting feedback via online forms). Provision of our online services and user-friendliness.
Storage and deletion: Deletion in accordance with the information provided in the section ‘General information on data storage and deletion’.
Legal basis: Legitimate interests (Art. 6(1)(f) GDPR). Contract performance and pre-contractual enquiries (Art. 6(1)(b) GDPR).
Further information on processing procedures, methods and services:
Contact form: When you contact us via our contact form, by email or other means of communication, we process the personal data you provide to respond to and process your enquiry. This usually includes information such as your name, contact details and, if applicable, other information that you provide and that is necessary for the proper processing of your enquiry. We use this data exclusively for the stated purpose of establishing contact and communication; Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Changes and Updates
We kindly ask you to regularly review the content of our privacy policy. We will amend the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
Where we provide addresses and contact information for companies and organisations in this privacy policy, please note that addresses may change over time and check the details before contacting them.
Definitions of Terms
This section provides an overview of the terms used in this privacy policy. Where terms are defined by law, their legal definitions apply. The following explanations are primarily intended to aid understanding.
Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, facilities or systems by enabling unique identification and communication.
Content data: Content data includes information generated during the creation, editing and publication of all types of content. This category of data can include text, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates.
Contact details: Contact details are essential information that enables communication with individuals or organisations. They include telephone numbers, postal addresses and email addresses, as well as communication channels such as social media handles and instant messaging identifiers.
Meta, communication and process data: Meta, communication and process data are categories that contain information about how data is processed, transmitted and managed. Meta data, also known as data about data, includes information that describes the context, origin and structure of other data. It can include details such as file size, creation date, author of a document and change history. Communication data captures the exchange of information between users via various channels, such as email correspondence, call logs, social media messages and chat histories, including the people involved, timestamps and transmission routes. Procedural data describes the processes and procedures within systems or organisations, including workflow documentation, transaction and activity logs, and audit logs used to track and verify processes.
Usage data: Usage data refers to information that tracks how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which features they prefer, how long they stay on certain pages and how they navigate through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analysing user behaviour, optimising user experiences, personalising content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
Personal data: ‘Personal data’ means any information relating to an identified or identifiable natural person (hereinafter referred to as ‘data subject’); A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
Log data: Log data is information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyse system problems, monitor security, or generate performance reports.
Controller: The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: ‘Processing’ means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually every type of data handling, including collection, evaluation, storage, transmission and deletion.